About
We built the thing we wanted to exist.
Nappie Baby is a baby tracker built around three ideas: it has to be fast enough to use half-asleep, it has to work for everyone who cares for your baby, and the core product has to be free. Everything else follows from that.
How we think about it.
One tap or it doesn't happen.
Speed isn't a nice-to-have — it's the whole game. A tired parent holding a crying baby at 3am has about two seconds of patience. Every interaction in Nappie is designed around that constraint. That's why we built Quick Log — one-tap logging from the home screen, no navigation needed. We're also exploring other ways to make logging faster, because if it takes more than a few seconds, people stop doing it.
Tracking is free because it should be.
Core tracking — all 11 categories, routines, family sharing, Live Activities — is free. There are real operational costs to running a service like this, and Premium covers those. But recording your baby's feeds, sleep, and diapers shouldn't require a subscription. We charge for AI insights and extras like unlimited routines and up to 10 family invites because those are genuinely optional.
Shared by default.
Partners, grandparents, nannies, babysitters — the app has to work for all of them without a tutorial. Real-time sync, shared routines, and simple onboarding aren't features. They're the point.
Quality over quantity.
Every feature has to earn its place. Adding things is easy; knowing what not to add is harder. Nappie focuses on the categories that matter most — feeding, sleep, diapers, growth, health — and does each one well. We'll add more over time when we're confident we can do them properly.
Your data has no other purpose.
We don't sell it. We don't analyse it for advertising. We don't make it hard to export. Your tracking history belongs to you, full stop.
The decisions behind it.
On being free
Why tracking is free
Nappie isn't VC-funded and doesn't need to extract value from users to survive. Premium — AI insights, unlimited routines, more profiles — covers server and development costs. That's the arrangement. We'd rather have a product people trust than one that grows by locking features behind a paywall.
On simplicity
Why we don't have more features
Every feature request gets considered. Most get declined. Not because the idea is bad — usually it isn't — but because complexity compounds. A feature that helps 20% of users and adds friction for the other 80% is a net loss. The bar for adding something to Nappie is high, and that's intentional.
On sharing
Why family sharing is built in, not bolted on
The first version of Nappie was a single-user app. It became clear almost immediately that this was wrong. Baby care is shared by definition. Designing for one person while pretending you can add sharing later produces a worse product. Family sharing is a first-class feature, not an afterthought.
On AI insights
Why insights are Premium
Generating personalised insights from each baby's data requires compute and cost that scales with usage. It's not possible to offer it free without compromising on something else. Premium is priced to cover that — $6.99/month, and one subscription covers your whole family.
Built to last.
Nappie isn't VC-funded and doesn't need to grow at any cost. The focus is on building something that works well and earns its place on your phone. Nothing gets added without a real reason, and nothing gets removed without one either.
Get in touch.
Feature ideas, bug reports, questions about how something works — reach out any time.
[email protected]